So if you’ve followed the progress of our Media Street software, you’ll have noticed that we have continued to add different layers and features to our flagship and case study local site for the King’s Road (Kingsroad.co.uk).

Back on day one, we started out by providing local businesses with a free business page. Since then we have added other features including a local map, special offers and content.

Next week we expect to release another new update for Media Street. Amongst the other smaller tweaks, there will be two new main features:

1. New smaller advertising slots for local advertisers
2. A comments box for our articles on Kingsroad.co.uk from Livefyre.

By the end of the year, we expect to be working with over 100 local business owners. The new advertising slots are designed to provide these businesses with a branded advertising presence. It also means as a publisher we increase our online advertising inventory for display marketing campaigns.

One of the best things we have enjoyed with Kingsroad.co.uk has been developing strong relationships with our audience across our media channels – including the web, Twitter and Facebook.

The real time comments from Livefyre will continue to build on the community and increase the level of engagement we provide as a publisher. (One key features of Livefyre is to link and reference Twitter and Facebook user names in comments).

We’ll keep you posted on the release – thanks for reading.