Using Media Street, local offers can be set-up for each local site. On our flagship and case study King’s Road site, they are called Reader Specials.

The Specials can be dynamically created for the respective category such as women’s fashion and the top 10 specials. At the moment, we use the Reader Specials to feature client campaigns such as special offers, new in products and events.

Eventually, the Specials section will be used the showcase the best local offers from local business pages.